- The all-new Ford Fiesta has an expressive design and vibrant, with sharp reflexes and a global tracking system that will redefine consumer expectations of compact cars in the U.S.
- Fiesta offers 15 exclusive technologies in its class, which gives you the luxury and convenience that is normally found in vehicles with significantly higher prices
- Fiesta is expected to provide better fuel economy in its class with 40 mpg, with a DOHC I-4 1.6 liter responsive, advanced automatic transmission, six-speed Powershift Electric Power Assist Steering (EPAS for short English)
- Designed to be versatile and adaptable staff, Fiesta is expected to provide the best security, convenience and connectivity in its class, the communication system, voice-activated segment-exclusive SYNC ®, a palette of expressive colors, and graphics
The new Ford Fiesta, Ford will provide more than great looks and better fuel economy than any car in its segment when it goes on sale in North America next year. The Fiesta 2011 - available in four body styles and five-door - also set a new benchmark for compact cars for their safety, connectivity and powertrain technology.
In fact, Fiesta American buyers offer a stylish selection of 15 new class-exclusive technologies and a projected fuel economy of 40 mpg, improving the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.
"Customers are aware. Expressive want cars that provide not only a great fuel economy but also a high quality, new technologies and a fun driving experience, "said Mark Fields, Ford's president in the Americas. "We plan to answer the call with New Ford Fiesta, a brand new car in America that we hope will set a new standard for compact cars."
Fiesta is the next milestone in the One Ford plan to design and develop vehicles that meet the different needs, desires and expectations of customers worldwide. It has sold over 500,000 Fiestas customers in Europe and Asia.
When developing the new Fiesta, Ford made an extensive global customer research. The findings clearly indicated that the need was the main New Cars style of the individual all over the world. In Europe, throughout North America and Asia Pacific, customers seeking a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
Fiesta was developed with customers, not only for them, "said Derrick Kuzak, group vice president for global product development. "The fuel economy and spirited performance and efficient use of space are universal desires, along the world's markets - and Fiesta's true."
The anticipated new Ford Fiesta comes to America with a high perception of the client, thanks to the Party movement. With 100 experts from the social environment relating their experiences of Parties in the European market lead in North American roads, Fiesta has generated more than 675,000 views on Flickr and more than 5.5 million video views on YouTube.
Kinetics and aesthetic
Kinetic design imparts a sense of movement - even to be static - harmonizing elements of character to reflect Ford's global identity, allowing Fiesta project its own air of confidence, style and individuality. Fiesta aims minded young "progressive design," a group of customers who value style and diversity as assets.
Kinetic design imparts a sense of movement - even to be static - harmonizing elements of character to reflect Ford's global identity, allowing Fiesta project its own air of confidence, style and individuality. Fiesta aims minded young "progressive design," a group of customers who value style and diversity as assets.
"These influential customers, prospective Fiesta relate to the design philosophy of energy in motion 'as it reflects his outlook and lifestyle," said Kevin George, manager of design Fiesta.
At the front, party carries the global face of Ford blue oval logo centered on the grid on the opening feature of the inverted trapezoid lower grille. These subtle clues lead to familiarity over the portfolio, serving as a link between the distinctive aesthetic new Taurus, the Fusion medium fuel efficiency and the intrepid Fiesta.
The eyes of the face of the party are slim and elongated headlamps that frame and connect the box to a muscular front fenders, sculpted. Available body styles sporting five-door van or four-door sedan, Fiesta provides ample space for occupants and their belongings.
In the rear of the car, combines many design elements, including beveled glass rear door, lower the roof line that is stylized to a dramatic spoiler and rear lights with details honeycomb mounted high in the corners of the model hatchback. The muscular rear quarter panels, wrapped tight, draw attention to the wheels and confident stance of the Fiesta.
Fiesta's design is further enhanced with the choice of nine vivid new colors. From Bright Magenta Lime Squeeze through the Blue Flame, a wide color palette Party - more colors available than any competitor in the segment - instills a vibrant individuality.
Within the Party
Fiesta is as dramatic inside as outside. The surfaces of bold forms, contrasting colors and materials are comfortable and firm inside as unique as the driver.
Fiesta is as dramatic inside as outside. The surfaces of bold forms, contrasting colors and materials are comfortable and firm inside as unique as the driver.
The central instrument panel - a focal point inside the new Fiesta - was designed to be so useful and familiar as a mobile phone keypad.
The Feast of America has basket-style seating in the front row seat with a 60/40 split second row. The surfaces of fabric or leather trim level varies by offering comfort, style and individuality. The celebrations also feature high series tubes skin color contrasting accents sporty look.
The smooth, sculpted surfaces and the distribution of central panel give the Fiesta a sense of harmony. Intuitive placement of the gear shift, seat comfort zone and available ambient lighting allows the driver to maximize the room with seven complementary colors - interchangeable between three levels of intensity - for interior accent lighting.
And Fiesta is organic, 25 percent of the volume of the inserts of fabric seats are made of recycled content.
Fun, fuel-efficient
Chest Fiesta seamlessly covers a DOHC I-4 1.6 liter with an estimated 119 horsepower and 109 ft.-lbs. of torque. The spirited performance and fuel economy are characteristic attributes of the Fiesta is expected to give best fuel economy in its class with 40 mpg.
Chest Fiesta seamlessly covers a DOHC I-4 1.6 liter with an estimated 119 horsepower and 109 ft.-lbs. of torque. The spirited performance and fuel economy are characteristic attributes of the Fiesta is expected to give best fuel economy in its class with 40 mpg.
The advanced 1.6-liter engine with Twin Independent Variable Timing Cam (Ti-VCT for its acronym in English) that will allow the engine to reduce its size for better economy while continuously optimizes camshaft phase to the response butterfly, performance and flexibility.
Great results are possible in a small package with several new technologies in this new global engine, including a new timing belt front-end accessory drive (FEAD by its acronym in English) with dynamic elastic to improve engine thermal dynamics. The elasticity of this new belt drive eliminates the need for a belt tensioner and contributes to overall fuel economy.
Fiesta has a five-speed manual transaxle with gear ratios selected to provide a strong performance to start and exceptional fuel economy for drivers who want three pedals and a gearshift lever to maximize the driving experience.
Struts, bushings, shock absorbers, stabilizer bars and a twisted beam rear axle specially adjusted to keep the party strong and firmly planted feet. Sporty driving dynamics European style prevails.
Automatically changes the game
A fully automatic transmission new industry-exclusive North American six-speed Powershift combine performance and fuel economy capable of a manual transmission with the convenience of a traditional automatic in a package advanced dual dry clutch.
A fully automatic transmission new industry-exclusive North American six-speed Powershift combine performance and fuel economy capable of a manual transmission with the convenience of a traditional automatic in a package advanced dual dry clutch.
"The leaders in fuel economy have traditionally been manual transmission models," said Pierro Aversa, team leader for transmissions. "Fiesta change the game by offering an advanced automatic transmission, Powershift six-speed provides maximum fuel economy."
The twin internal clutches PowerShift keep in constant engagement, always optimizing for maximum responsiveness and fuel efficiency, depending on the drive received from the driver's foot on the gas pedal.
This transmission "dry" operating with sealed internal lubrication, reducing friction and adding to the fuel economy of the Fiesta. The lack of pumps and hoses reduces the complexity under the hood, saves weight and also contributes to fuel efficiency.
PowerShift has been tested in the European market for Ford and redefine the expectations of American compact car segment by changes in responsiveness and fuel efficiency.
Power steering conserves fuel
For a dynamic road that inspires confidence, Fiesta has Electric Power Assist Steering (EPAS by its acronym in English) that reduces complexity while saving weight and fuel. This advanced system is speed sensitive - providing enhanced assistance based on speed, lateral forces and acceleration or deceleration.
For a dynamic road that inspires confidence, Fiesta has Electric Power Assist Steering (EPAS by its acronym in English) that reduces complexity while saving weight and fuel. This advanced system is speed sensitive - providing enhanced assistance based on speed, lateral forces and acceleration or deceleration.
Ford is changing EPAS aggressively in its entire line of products. The system is available in many Ford, Lincoln and Mercury, and by 2013 almost 90 percent of Ford offer this fuel-saving technology.
EPAS also includes Forward-Drift Compensation to assist Party to stand firm on the road regardless of the conditions of the road cross slope or side wind. In addition, active control of the quartet helps detect and compensate for irregularities in the wheel balance. Both features - enabled by EPAS - are unique in its class.
Strength, safety, quality and silence
More than 50 percent of the welded structure of the body of the Fiesta is made of high strength steel with ultra strong boron steel used in several critical areas. This rigid body contributes to the confidence of contact with the road, improving occupant safety in its class and calm composure of the Fiesta.
More than 50 percent of the welded structure of the body of the Fiesta is made of high strength steel with ultra strong boron steel used in several critical areas. This rigid body contributes to the confidence of contact with the road, improving occupant safety in its class and calm composure of the Fiesta.
Fiesta safety is enhanced by a set of features including air bags two stages in the first row of seats, air bag driver's knees class-exclusive, air bags and side curtain air bags side. AdvanceTrac ® with ESC (Electronic Stability Control) is standard on the Fiesta, along with pre-tensioning seat belts, child locks on rear doors and a Safety Canopy ® system.
Tested and proven in virtually every continent where you can drive a car, Fiesta comes with proven quality and customer readiness.
Tested and proven in virtually every continent where you can drive a car, Fiesta comes with proven quality and customer readiness.
"For North America, the global festival was set, no re redesigned or developed," said Steve Painting, chief engineer. "We build on the success of the European Fiesta and we are really proud of how little has changed."
The control of NVH (noise, vibration and harshness) of the Fiesta takes a new comfort level for this segment, helped in part by a windscreen class exclusive special laminate was chosen to help absorb and contain noise. Engine noise is controlled by a cover of the box, with improved door seals that keep wind noise to a minimum.
Special pads behind the instrument panel and foam baffles mounted inside the pillars keep the party alone. Even the lining material was specified for its sound dampening qualities.
Much of the sound-absorbing materials are composed Fiesta recycled content, which helps to conserve resources to keep the peace and tranquility. In addition, the aerodynamics of the Fiesta helps control NVH and fuel economy.
Features and functionality
Since the automatic climate control with class-exclusive standard aux input, Fiesta offers customers a variety of standard and available features that increase convenience and add connectivity. These include Ford SYNC ®, which integrates the driver's cell phone communications system and voice-activated entertainment aboard the Fiesta.
Since the automatic climate control with class-exclusive standard aux input, Fiesta offers customers a variety of standard and available features that increase convenience and add connectivity. These include Ford SYNC ®, which integrates the driver's cell phone communications system and voice-activated entertainment aboard the Fiesta.
Fiesta also features keyless entry and start with the push of a button, which is unique in the segment. Drivers of all sizes can adjust telescoping steering wheel to suit your individual preferences. Reflecting the versatility and adaptability of the Fiesta, the adjustable cup holders can accommodate cans of Red Bull and Big Gulps and all intermediate sizes of containers.
Fiesta also features System Fuel Fill Cap Without Ford EasyFuel ®, a unique standard equipment in American industry.
Fiesta Sales Success
Fiesta continues its sales momentum as the No. 2 in sales in Europe and the best-selling vehicle.
Fiesta continues its sales momentum as the No. 2 in sales in Europe and the best-selling vehicle.
Ford of Europe, helping to increase the participation of Ford in the 19 major European markets. It has sold over 500,000 Fiestas since the car was launched last fall. In Europe, the Fiesta name for a long time has been synonymous with ride quality, design and outstanding value. Is getting rave reviews in Asia. Now, the all-new Fiesta offers North American customers a stylish alternative in fuel efficiency.
